The enticing thing about this term is that it implies a team concept. In other words complete strangers are purist. Your music is so unique and promising that said folks will devote their resources and energies to define you to the endless masses. Keep your focus on the downfall of the major labels. Antiquated paradigms brought them down. The financial trail guides their most noble intent. Now we're in a glut of indie traffic weaving through marketing is your own duty.
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